Hosting & Owning Your Own Data vs. Keeping Confidential Data in the Cloud

As more and more businesses adopt cloud computing and gear up to move their data to the cloud, it is only worthwhile to understand whether this exodus of private information is safe, secure and risk free. Knowing the issues involved in keeping your confidential data in the cloud can help you minimize the problems that typically result from storage and management of data and information off site. At large, cloud computing is only about storing data off-site and making it available through the Internet. However, such virtues do not come without some serious threats. Let us take a look at some...

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Email Is Still Very Alive – Let Digital Branding Start With Your Customer’s Inbox

It may be for official communication or personal, people do login to their e-mail accounts and also keep them configured on smartphones for quicker access. Electronic mail is still alive thanks largely to its familiarity and flexibility as a direct communication channel. As per reports based on inputs from Australian Bureau of Statistics and Australia Direct Marketing Association, email is the first thing checked by 71% of the users when they are online. Further, a study by Q2 Email Benchmark Study released by Experian Marketing Services in September 2013 showed that 50% of all ‘unique...

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Tips for Social Media Marketing your Business

For several years now, Australians have been spending more time on social media than anywhere else on the Internet. As per market research firm Global Web Index, the social media penetration as a percentage of total population in Australia (as of January 2014) is 73%. The average time that users spend on social media platforms is at least 2 hours per day! While marketers recognise this opportunity and indicate that tools like Facebook, Twitter, Instagram and YouTube are important for their business, most of them are still trying to learn effective networking tactics and ways to engage their...

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Optimising your Website for Google (SEO Hints)

The year 2013 was quite interesting with regards to changes in search engine optimisation trends. A series of updates in Google algorithms – Panda, Penguin, Hummingbird – signalled a new dawn for 2014. Simply using keywords as anchor text, and pointing hundreds of unrelated links to your webpages to make them appear on the first page of results, would not work anymore. Indeed it might also get your website penalised or worse still, completely removed from the index altogether. We have reached a stage where on-page optimisation is integral to obtaining high search rankings and...

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Promoting Your Website with Google Pay Per Click (PPC) Marketing

To most businesses it seems that if organised methodically, organic search engine optimisation (SEO) is all that they require for ensuring top ranks in search engine results. Agreed, that SEO is significant part of online marketing because when implemented well it ensures good organic rankings in search results. But SEO is only one component of a successful online marketing campaign. It takes quite some time for your website to show in search results and you have limited control over changes in its ranking position. Without a strong element that ensures placement of your site on the first...

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Digital Technology Predictions for 2014

The very landscape of communication between brands and their consumers underwent a metamorphosis in the year 2013 – thanks to universal internet connectivity and information surplus. Statistics show that the last two years not only had over 10 billion connected devices but also produced over 90% of the world’s total data! So, what will the technology trends of 2014 be and how will brands and individuals continue to participate in the digital industrial revolution kick-started in 2013? Let’s take a look at the following digital technology predictions for 2014: Evolution of social...

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